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Using Your Story to Attract the Right Customers

Posted on by blog guest

image of the story of attracting the right customers

A good story can entertain, touch your heart and attract the right attention. The powerful story of your business shapes who you are, where you came from and where you would like to go. It also connects you with people who want to purchase your product or services.

Knowing Your Story

A great business story can help your business grow and succeed because your customers can relate, and it will move them to action. They will also share your experiences and inspire others through your story. However, in order to do this, you need to pass along something powerful about your business that they can relate to.

For example, there are a number of e-readers on the market today. To make your customers want to purchase your brand, you need to relay a story on how your device can fit into their lives and make it easier. Most companies are similar when it comes to data and configurations, but you can achieve higher success when you make the story personal and put yourself in their shoes.

Business Storytelling Tips

Your business story should be authentic and come from the heart. It should also use actual experiences that set your business apart from the competition. We have all heard the rags to riches stories, but you can separate your story by telling tales that you have encountered along the way. If your clientele has offered their own actual experiences based on your product or services, you can use them to further relate to other consumers.

If you don’t know where to begin or how to convey your story to reach the masses, you can hire a professional that is experienced in this line of work. They have the experience to unearth your treasures and can help spread them to the world. You may also want to experiment with the stories and the ways in which you tell them before you hit on something that works.

Tools to Get Your Story Across

Video marketing is an important tool to relay your business story, and it can be uploaded to social media sites such as Twitter, YouTube and Facebook. Knowing what your customers say about you is imperative to the success of a business. Through social media sites, you can relate to your followers and expound on their stories.

A number of large corporations have even banded together and developed a program where businesses share their stories through video. Other tools include blogs, newsletters, magazines or newspapers. This is an excellent way to give something back to your customers for free, but it resonates with them in a subtle and sensible way.

When it comes to telling your business story, think about the customer and how your product or service will fit into their life. You can then build your story around this based on the history and experience of your business. Remember, if you can’t think of a way to get your story across, you can hire a professional that has the knowledge and experience to help you connect with your customer base.

Shelby Warden researches the latest marketing trends that help small businesses and contributes articles for 522 Productions. Since 2004, they have been offering a full range of video production and video marketing services designed to communicate your vision to the world in the most effective way possible. A compelling video story can help to attract the clients that need your products or services and fuel your success.

Photo Credit: http://www.flickr.com/photos/sepblog/3649959539/

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Shelby Warden researches the latest marketing trends that help small businesses and contributes articles for 522 Productions. Since 2004, they have been offering a full range of video production and video marketing services designed to communicate your vision to the world in the most effective way possible. A compelling video story can help to attract the clients that need your products or services and fuel your success.

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