The Beginner’s Guide to Building a Facebook Business Page
It is essential that your small business have a Facebook business page in the current marketing climate. Facebook currently has over 1 billion users and 425 million mobile users. Customers make decisions about brands and services based on information provided by their friends, family, and peers on social media and Facebook is the leader.
If you want to get started immediately, there are a few things you can do quickly to get your business page set up on Facebook.
Check to see if someone is already using the same business name by doing a search. There is always a chance that there will be a duplicate because there are so many common business names within niches. If you see your name has already been taken, don’t panic. Facebook will give you some suggestions.
If you still don’t like the choices? You can always add US or CA to your business name, suggests Stephanie Lichtenstein President and Founder of MicroMediaMarketing.com and frequent guest on James Martell’s podcast Affiliate Buzz. The perk of doing that is that you will show up in more specific search results.
Upload Logo/Cover Photo
There is room for a 200×200 square image on your business page. It should include the name of your company. The second image you need to upload is a cover photo for the background of the page. It’s similar to a header image. Don’t include any contact information or call to action here because Facebook has strict policies against that. What would be an example of a call to action? “Go to our website for 50% off.”
This is where your specific business information will go. It is right below the logo and labeled ‘About.’ Everyone can add a link to their website and local businesses should add even more. Lichtenstein gives the example of a fitness center near her home in Miami Beach. They included the following in their ‘About’ section: business name, address, and store hours.
Facebook gives you the option of adding tabs to your business page. What are some of the possible headings for these tabs?
- Email List
Think of the tabs as extensions for your Facebook page, just as you have links to other sections on your website. You want to provide as much information to your customers as possible so that they don’t have to leave your Facebook page if they don’t want to.
Build Your Audience
You can tie your personal Facebook page and business page together and nobody has to know. It’s up to you whether you want to make the information public. There is a button on top of the page that says Build Audience. Use this to invite friends, family, and your email list to like your site. It can be a good way to get a couple of hundred Facebook likes to get you started, explains Lichtenstein.
Business Page Benefits
An amazing thing about having a Facebook business page is that it provides you with statistics and demographics about your visitors. You can see who is visiting your page- men, women, resident of Miami, NY, and even the language that they speak.
A new benefit is called Page Post Targeting Enhanced. It’s just being added so not everyone has access to it yet, but it has been very helpful for the people who have used it so far. It allows you to post things at a certain time. You can set them as public or private. You can focus a message you are sending out to a specific language, location, age, and gender.
Lichtenstein shares two examples of Page Post Targeting Enhanced. If you are going to a conference in NY and want to let people know you have arrived, you probably don’t want to send it to your entire list. Instead you can share it only with people in NY also going to the conference.
If you are a business owner who markets to different groups of people- for example a clothing store with men’s, women’s, and children‘s lines- you can send the right messages to the right people.
Creating a Future Strategy
Eventually you will be able to put up an ad on Facebook but first you should concentrate on promoting your business page inside your store. Don’t begin promoting the page until it looks exactly the way you want it to look. Then print out flyers with an offered to discount for people who go to your business page and press the like button.
If you are concerned about the time it will take in your schedule, check out web based time tracking programs. There are many ways to reap the rewards of having a Facebook business page but the first thing you need to do is create it. Go ahead- start searching your business name right now!
About the Author:
Mark Harris is a freelance writer in his 30s who has also found success as an Internet marketer. The avid kayaker and hiker works from the comfort of his home or on a laptop at his local coffee house. He performs research at http://goaboutbusiness.com. Mark and his wife live in White Rock, BC on Canada’s beautiful west coast.