Tag Archives: SEO
The phrase, “SEO is dead” seems to be banded about on the internet on what is practically a daily basis at the moment. It seems however that most of these so-called experts who are declaring the industry dead don’t actually understand what search engine optimization is and what it is used to achieve. Here are some talking points that can explain SEO is not only alive and well, but is also a key component of your business’s online marketing strategy.
You’ve started a business – you need sales. There are hundreds, if not thousands, of ways to market a business, but when it comes to low cost highly effective marketing, very few mechanisms or mediums can trump the internet. So, what should you be doing? (more…)
After a website has been around for a while, it might get a bit cluttered up. In fact, this is actually a common problem with websites that are very well maintained. Well maintained sites usually add content for search engine optimization purposes on a fairly regular basis. Over time, that content piles up and you might end up with a navigational mess on your hands. Here are some ways to clean up this, and other, website clutter.
We are going to explore what content marketing is and why it’s the most basic of all elements on the internet. Since you are reading this you realize just how important it is. Content can come in many forms such as text, video, images and proprietary file formats. SEO (Search Engine Optimization) is the science and art of positioning a website high on the (Search Engine Result Pages) and content plays the most important role in all the process. When a visitor searches for information the most relevant results come at the top.
Starting up your website without doing any research first about Google and keywords is like going target shooting with a bow and arrow while blindfolded. Your goal might be to get a bull’s eye, but you can’t shoot anywhere near your target if you aren’t open to learning the best way to go about hitting it. Learning about Google and how it works in regards to techniques such as search engine optimization and backlinks is essential to building traffic for your website. (more…)