Tag Archives: content marketing

Content creation is without a doubt the most important part of your online marketing strategy. For websites that are resellers (including Amazon.com type of websites, but also small affiliate websites – all who aren’t selling their own, but someone else’s products), the issue of duplicate content is the biggest one, since they’re all using the same product descriptions as the original product seller/owner, which got a huge slap from Google’s Panda update; and even if you’re the only one selling the particular products, content on product pages is something that can easily give you a headache – apart from technical description, people usually don’t know what else to put in there.

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The Internet has recently become the Holy Grail for most marketing departments. Every business is now heading online in a bid to woo the ever swelling online audience. Through their websites, businesses are able to reach out to millions of potential clients from all corners of the globe in just a few seconds. However, with all your competitors also going online, creating a website and commanding a good online presence have become two different things. This guide will introduce you to the top 3 website building tips that could help you blow away competing sites.

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You’ve started a business – you need sales. There are hundreds, if not thousands, of ways to market a business, but when it comes to low cost highly effective marketing, very few mechanisms or mediums can trump the internet. So, what should you be doing? (more…)

We are going to explore what content marketing is and why it’s the most basic of all elements on the internet. Since you are reading this you realize just how important it is. Content can come in many forms such as text, video, images and proprietary file formats.  SEO (Search Engine Optimization) is the science and art of positioning a website high on the (Search Engine Result Pages) and content plays the most important role in all the process. When a visitor searches for information the most relevant results come at the top.

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