Tag Archives: business practices
Using Your Story to Attract the Right Customers
A good story can entertain, touch your heart and attract the right attention. The powerful story of your business shapes who you are, where you came from and where you would like to go. It also connects you with people who want to purchase your product or services. (more…)
How to Overcome the Content Challenges for eCommerce Websites
Content creation is without a doubt the most important part of your online marketing strategy. For websites that are resellers (including Amazon.com type of websites, but also small affiliate websites – all who aren’t selling their own, but someone else’s products), the issue of duplicate content is the biggest one, since they’re all using the same product descriptions as the original product seller/owner, which got a huge slap from Google’s Panda update; and even if you’re the only one selling the particular products, content on product pages is something that can easily give you a headache – apart from technical description, people usually don’t know what else to put in there.
The Beginner’s Guide to Building a Facebook Business Page
It is essential that your small business have a Facebook business page in the current marketing climate. Facebook currently has over 1 billion users and 425 million mobile users. Customers make decisions about brands and services based on information provided by their friends, family, and peers on social media and Facebook is the leader.
If you want to get started immediately, there are a few things you can do quickly to get your business page set up on Facebook. (more…)
