How To Build Web Traffic By Optimizing Individual Blog Posts
Building Web Traffic is definitely important for every website. However, there are a lot of different ways to do it. Earlier this week, I was listening to an episode of ‘Coffee Talk’, a popular podcast on Internet marketing.
On this podcast in particular, host James Martell was interviewing a man named Don Campbell. Don used to work with Microsoft, and is now the president of a company called ‘Expand2Web’, a company that, basically, helps businesses in their attempt to establish an online presence.
Don had a lot of good advice during that interview, but what really stuck out to me was how Don really reiterated the need to have fresh content posted on your site on a regular basis. By this, he meant that you should update your content on a weekly basis… but not just once. In fact, it is pretty well-known that the more you update your website, the more likely you are to get both new and returning web traffic.
Don was actually talking about how great it was for businesses to post new content at least a few times per week, and to do it on a regular basis.
One great way to do this is with a blog. However, in addition to simply publishing blog posts on a particular topic, it is always a good idea to plant a few expertly crafted and researched keywords or keyword phrases into the title and body of the post. This way, you will ‘kill two birds with one stone’ (as they say). You will publish high quality content on a regular basis, but you will also implant it with keywords so that it will ‘grab’ new searches relevant to your keywords.
How To Get Started
First things first… you need to brainstorm and research some keywords. To do this, try to think of what you are actually offering to people. Next, think of what people might actually type into Google if they were looking for exactly what you had to offer. Using this process, try to come up with a list of possible keywords or keyword phrases that you could imagine people using to find what you are offering online.
Make sure that your keywords are very specific and targeted. In other words, instead of using a broad keyword phrase like ‘women’s clothing’, or even ‘women’s t-shirts’, get really specific. An example of some more specific keyword phrases along these lines might be ‘awesome black women’s t-shirt’ or ‘indie rock women’s t-shirts’. As you can see, these last two keyword phrase examples are a lot more focused.
Once you have some keyword ideas, type them into Google and see how many results you get. Try to narrow down your keywords by choosing the ones that get the least amount of results. The fewer results you get, the less competition you will have to get your site ranked using that keyword phrase on Google. You can do a LOT more to research keywords, but this is a simple, effective way to get started.
- Keep your keywords focused
- Only put one or two keywords in each blog post (more than this could make it look like just a vehicle for keywords)
- Make sure that you put keywords in every blog post so that you can optimize your time and utilize the post to it’s fullest potential
- Make sure that the quality of the content comes first, not the keywords
Put The Keywords Into Your Content
Once you have selected the keyword phrase that you are going to use for your next blog post, you are ready to craft the content. Work your keyword phrase into your blog post so that it seems like a natural part of the article. You definitely don’t want the quality of your article to be secondary to the keyword phrases! Make sure that the quality comes first.
Of course, you can utilize offline methods to drum up web traffic as well. For example, you could buy personal checks online and have your website address printed right on them, or get your web address put on your business cards, magnets, stickers, etc. The point is that you want people to find you, and once they find you, you want them to come back.
About the Author:
Mark Harris is a successful internet marketer and freelance web content writer. He enjoys spending time at the beach or hiking outdoors when he is not busy working from the comfort of his own home or the local coffee shop on one of his various online projects. Mark often utilizes websites like http://www.buychecksbymail.com when researching ways for businesses to get the word out about their services without spending a lot of money, a trend that is growing fast in the world’s challenging economy and business sector.