Five Steps to Your First Successful Webinar Launch
I definitely enjoy learning new tools that help my company succeed and I have found that I have become much more interested in learning the tricks that make a good presentation great and a good enough social media platform to an excellent, eye catching one.
The below five tools are all you really need to get you started on your first webinar launch. As always, test out your materials with a trusted friend or colleague before launching your presentation to the online masses. You only get one shot to make a great first impression- make it count!
1.) Webinar Format
Your webinar can go from good to great by applying the correct webinar format. Webinars typically follow the same format as face-to-face meetings, but are much more technologically involved. In a face-to-face meeting, you’ll be able to gage your audience’s attention level and adjust accordingly, but with a webinar you only have your clock to time you as you go from one topic to the next. It feels static.
Make sure the room you conduct your webinar in is free from distractions and that your microphone, Internet, and presentations are all ready to go. Arrive at least 15 minutes early to get everything set up and have a backup plan in hand if something fails unexpectedly.
2.) Engaging Dialogue
Be conversational in your approach and let them know exactly how to buy your products or services. Use positive words and avoid using negative words.
Time yourself and see how your transitions work for you. The fact that you are taking your skills to the next level shows that you are willing to get out there and showcase your webinar to the online community. They’ve already signed in to hear you, let them know that you will meet their needs.
3.) Engaging the Audience
Stick to presenting the material that is on your powerpoint. Your audience needs to be able to “see” the words that you are talking about. In a webinar, people get lost very quickly if you talk about points that are not on the display screen. Avoid having people ask you what page of the presentation you are on by only covering what is on your slide.
To liven up the webinar, you can have viewers ask questions by ‘raising their hands.’ Let them know prior to the start of your webinar how their questions will be addressed- ie will it be at the very end of the session or at a mid-point? The best way is to let your audience know that there will be a Q&A session at the end of the webinar presentation.
This will give you a great opportunity to connect with your audience and can help you improve your presentation for next time (ie, if there was a point on your presentation that was not very clear and needed further explanation).
4.) Presenting With Powerpoints
Draft your presentation into a 30-45 minute session. Create your powerpoint. Include all relevant pictures and bullet points. If you have any hyperlinks, test them out and make sure they are linked correctly.
Your powerpoint font should be easy to read and the text should not fill up the entire screen. Instead, opt for words or phrases that will stick in your audience’s mind. Test your flow between one slide to the next and print out a copy for yourself before the meeting as a reference point.
5.) Finalize your Webinar Vendor
Finalize your webinar provider and check out any tutorial videos they may have regarding their software. This will help you get a head start on creating your webinar and will help you find the answers to commonly asked questions.
Do a dry-run webinar before releasing it to the masses and try to view a recorded session that you conducted. You’ll be able to time your presentation, work out any bugs that you were not previously prepared for, and find out where all those buttons like “mute” and “unmute” as well as “hold up hand” and “cancel hold up hand.”
With so many great technological choices when it comes to your webinars, online web conferencing solutions have also become much easier to use than ever before.
Companies regularly use webinars and web conferencing tools as daily mediums of information exchange. Many of my peers are using webinars regularly to conduct weekly sales meetings, discuss weekly goals, and get feedback from upper management on quarterly targets.
Have fun with your audience, engage them, and close your session on a high note, giving them something to look forward to in the next webinar session.
About the Author:
Sophie Evans is a freelance writer who works from home. She is a true Starbucks fan, is a mother of two to a beautiful son and daughter. Her family enjoys going to Disneyland on the weekends and she lives with her husband Rick and their 2 kids in Balboa Beach, California. She was conducts live weekly webinar sessions using www.webconferenceclassroom.com tools and resources.