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Category Archives: Ecommerce

How to Overcome the Content Challenges for eCommerce Websites

Posted on by blog guest

Content creation is without a doubt the most important part of your online marketing strategy. For websites that are resellers (including Amazon.com type of websites, but also small affiliate websites – all who aren’t selling their own, but someone else’s products), the issue of duplicate content is the biggest one, since they’re all using the same product descriptions as the original product seller/owner, which got a huge slap from Google’s Panda update; and even if you’re the only one selling the particular products, content on product pages is something that can easily give you a headache – apart from technical description, people usually don’t know what else to put in there.

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